Click,Locate and Buy

E commerce giant Flipkart which has recently overtook Amazon as India’s most visited e commerce website,has announced a new search feature on its mobile app.

With the app, you can take a snap of anyone wearing any dress, and that app will try to locate a similar dress for you.

This feature has been designed exclusively for Flipkart’s fashion category, with the goal to provide users a real-world like shopping experience. This feature allows to shop the visually similar images from the store. In addition, users can browse a range of similar products by tapping directly on the product they like on Flipkart.



This new feature aims to fundamentally change the way people shop for fashion online, by helping them find what they’re looking for, without going through the usual step-by-step navigation. With more and more users accessing Flipkart through their smartphones, the company plans to use the in-built features such as camera and bring an offline-like experience with just a few clicks.

"Finding a fashionable product online is more complex compared to other categories and varies user to user” said Flipkart’s Chief Product Officer Punit Soni.

“A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple."

This feature is in its beta stage of development and is available to user via an app upgrade.80% of users access Flipkart through their smartphones, statistical data says. Company is planning for more such innovative features and developments in the coming months.

E commerce company has been trying to get people install their app thru many exclusive ‘app only offers’ so that they can push ads and notification to the users without having to pay for it.They have also blocked entry to website if it is through a mobile ,compelling the users to install the app.
In contrast Amazon does not block users from accessing website thru mobile.it has encouraged many to download the app, others were not really having space on their phones to download and install the app.

Launched in October 2007, Flipkart has become the preferred online marketplace for enterprise owners across the nation,but it has come under severe pressure from Amazon which which covers far flung areas (including states such as Kerala).